Female-lead action movies just don’t sell.
Do you ever wonder about how an author would describe you in a novel? Not only your appearance but the way you talk and laugh and hold yourself and all the expressions on your face?
Veronika Scott was a fashion student at the College for Creative Studies in Detroit when her teacher, Stephen Schock, challenged her class to create a product that filled a need, rather than satisfying or creating a fad. Veronika’s design was a coat for homeless people that could transform into a sleeping bag, since in her city, she says, “you are constantly faced with the homeless epidemic.”
Not only did her design win a International Design Excellence Award from the Industrial Designers Society of America, it’s become the core of Veronika’s nonprofit organization, The Empowerment Plan, which hires people from homeless shelters and transition homes to help her make the coats. Now, three years later, the 24-year-old social entrepreneur expects that her team of 15 seamstresses will produce over 6,000 coats in 2014 — all of which will be distributed free of charge to people living on the streets.
Veronika originally designed the coats seeking input from people at a homeless shelter. After receiving feedback from people who used the prototype over a Detroit winter, she refined the design to create her final version which, in addition to being a waterproof and windproof coat and sleeping bag, also transforms into an over-the-shoulder bag with storage in the arm sockets.
When she started out, Veronika states,
“Everybody told me that my business was going to fail — not because of who I was giving my product to but because of who I was hiring. They said that these homeless women will never make more than a peanut butter and jelly sandwich — you cannot rely on them for anything. And I know my ladies enjoy proving everybody wrong.”
And, their impact is growing — according to CNN, which recently honored Veronika as one of their 10 Visionary Women of 2014, “The Empowerment Plan expects to launch a ‘buy one, give one’ program that will make it sustainable beyond the donations and sponsorships that keep it running now. Hunters and backpackers who’ve asked to buy the coat will be able to do so, and the Empowerment Plan will still create coats for homeless people who need them.”
Veronika is also excited to show other clothing producers that local manufacturing is possible: “I think we’re going to show a lot of people: you think it’s outdated to do manufacturing in your neighborhood, but I think it’s something that we have to do in the future, where it’s sustainable, where you invest in people, where they’re not interchangeable parts.”
You can read more about Veronika’s organization on CNN, or watch a short video about her work here.
To learn more about The Empowerment Plan or how you can support their work, visit http://www.empowermentplan.org/
For a wonderful book about women’s great inventions throughout history, check out “Girls Think of Everything” for readers 8 to 13.
For those in the US who would like to support efforts to end homelessness and help the over 600,000 people who experience homelessness on any given night, visit the National Alliance to End Homelessness athttp://www.naeh.org/ or to find a local homeless shelter to support in your area, visit http://www.homelessshelterdirectory.org/
Important in so many ways.
This is amazing and wonderful.
Reblogging this both because this is important and this girl also attended the same college I did : ) Go Peacocks!
what the fuck even is death note. i know there’s a guy named light and one named l (who named these children) and one of them looks like a spindly frog with emo hair, and of course there’s a notebook that gives people heart attacks, but then sometimes i see art of it and there’s this terrifying clown monster just sort of floating around in the background?? why is this juggalo here what does he want from the frog.
modern Hogwarts headcanon
muggleborn sixth years jumping from moving staircase to moving staircase shouting “PARKOUR”
this is westboro baptist churches good twinI’m really glad that this picture is circulating tumblr. Young adults today often forget that Christianity isn’t evil. Just like Muslims aren’t evil. It’s the extremists that give the entire religion a bad name. Please stop making assumptions that Christians are hateful, narrow minded people. My mom is very religious and she is one of the most open minded, loving people I know.
YES THANK YOU
Same thing about Atheists.
if i lay here
if i just lay here
would you get me my charger because my laptop is about to die
I know its hard to look past all the terrible grammar but I’m just gonna leave this here….
Ladies and gentlemen, I present to you the scum of the earth.
THIS. IS. RAPE. CULTURE.
also adding: the owner of this page automatically assumed this girl was a feminist, she could have very well been transporting a piece for a project. But given the information that she was a feminist, people took a negative approach to the situation
One of these days
I’m gonna be that cool
Can someone give those Swedish fellows an award?These sound like my kind of people!
I will marry all the Swedish men.
this is your captain speaking, AND THIS IS YOUR CAPTAIN SHOUTING.
Forever reblogging this.
And the fact that there’s more than one company means several people called makes it even better.
"John, there is a way you could have your piano back. See, there are things I’d like to do while you play. If you let me, you can earn it back. You want it back, don’t you?"
Silence - Sherlock/The Piano fusion fanfic